“One piece of the story may be that exercise is the one thing that you can control in your life, when the economy is down, when things aren’t going so great with your job or in your dating life,” says Cutright, an assistant professor of marketing at the University of Pennsylvania. “Particularly with exercising, we believe that the more we put into it, the more we’ll get out of it… Pretty much everything else we do in life, someone else has some influence. And this is something where you feel like you’re in charge.”
from "Why Would Anyone Want to Work Out Until They Puke?" The Atlantic, Julie Beck, July 31, 2014
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